Programme overview
Students of this programme learn about the role of markets and marketing in today's society. The programme has a strong emphasis on understanding consumers' wants and needs and also understanding their behaviour. This programme starts with providing the fundamental principles of marketing and progresses to the marketing applications in real life scenarios.It also develops a good understanding of the core concepts underlying the practice of finance and accounting, micro and macro economics, organisational structure, management principles and the development of successful business strategies.
Awards: (students must register for a particular award in order to qualify for that award)
- Diploma in Higher Education
- BA (Honours)
Mode of delivery: Full time and Part time
Programme Structure
Please note that:
Programme structures may be subject to change and modules may be offered in any of the semesters in an academic year
Modules in Level 1 (first year)
|
# |
Module name |
Credits |
|
1 |
Integrated Language Skills in Business |
15 |
|
2 |
Academic Reading & Writing in Business |
15 |
|
3 |
Introduction to Business Accounting |
15 |
|
4 |
Principles of Management |
15 |
|
5 |
Principles of Economics |
15 |
|
6 |
Principles of Marketing |
15 |
|
7 |
Computer Systems and Applications |
15 |
|
8 |
Business Mathematics and Statistics |
15 |
|
|
Total Credits |
120 |
Modules in Level 2 (second year)
|
# |
Module name |
Credits |
|
1 |
English for Professional Development and Communication in Business |
15 |
|
2 |
Human Resource Management |
15 |
|
3 |
Business Law |
15 |
|
4 |
Consumer Behaviour |
15 |
|
5 |
Foundation to Business Strategy |
15 |
|
6 |
Research Methods |
15 |
|
7 |
Brand Management and Innovation |
15 |
|
8 |
Marketing Communications/ Marketing for Tourism and Hospitability |
15 |
|
|
Total Credits |
120 |
Modules in Level 3 (third year)
|
# |
Module name |
Credits |
|
1 |
Project (Dissertation) |
30 |
|
2 |
Strategic Management |
15 |
|
3 |
Strategic Marketing |
15 |
|
4 |
Management Information Systems |
15 |
|
5 |
Small Business Management/ Entrepreneurship/ Operations Management |
15 |
|
6 |
Services marketing/ Retail Marketing Management/ International Marketing/ Sales and Relationship Management |
15 |
|
7 |
Services marketing/ Retail Marketing Management/ International Marketing/ Sales and Relationship Management |
15 |
|
|
Total Credits |
120 |
