Research Interests

Research interests of academic staff in the Faculty of Business Management (FoBM) include:

• Entrepreneurship
• Service Marketing
• Digital Marketing
• Business Intelligence
• Employee Engagement 
• Islamic Banking
• Capital Structure and its Impact
• Tourism
• Social Media and its Impact

Recent presentations and publications by FoBM staff

Arshi, T. A., Ambrin, A., Rao, V., Morande, S., & Gul, K. (2022). A Machine Learning Assisted Study Exploring Hormonal Influences on Entrepreneurial Opportunity Behaviour. The Journal of Entrepreneurship, 31(3), 575–602.

Imen Khelil, Achraf Guidara & Hichem Khlif (2022) "Ethical Behavior of Firms and Foreign Direct Investments in African Settings: The Moderating Effect of Judicial Independence, Journal of African Business, https://www.tandfonline.com/doi/abs/10.1080/15228916.2022.2126591 ,

Arshi, T., Rao, V., Viswanath, S. and Begum, V. (2021), "Measuring innovation effectiveness: a SEM-based cross-lagged analysis", International Journal of Innovation Science, 13(4), 437-455.

Arshi, T.A., Rao, V., Islam, S. and Morande, S. (2021), "SECURE – a new business model framework for measuring start-up performance", Journal of Entrepreneurship in Emerging Economies, 13(3), 459-485.

Arshi, T., Kamal, Q., Burns, P., Tewari, V., & Rao, V. (2020). Examining Perceived Entrepreneurial Stress: A Causal Interpretation through Cross-Lagged Panel Study. Journal of Open Innovation: Technology, Market, and Complexity, 7(1), 1

Sawant, K., & Pise, A. (2021). The impact of High Performance Work Systems on Service Quality in the Telecom Industry in Oman, Polish Journal of Management Studies, 24(1), 337-352

Sabermajidi, N., Valaei, N., Balaji, M. S., & Goh, S. K. (2020). Measuring brand-related content in social media: a socialization theory perspective. Information Technology and People, 33(4), 1281-1302.