BA (Hons) in Marketing

Programme overview

This degree programme is designed for students who are interested in dealing with people because people are in a constant change of flux in their needs, wants and desires. This programme will develop an in-depth understanding of the theoretical base relevant to consumer behaviour, advertising and promotional activities, brand management, sales force management, retail marketing and related marketing decisions. It will enhance students' ability to apply the theoretical knowledge to analysis and evaluation of marketing problems using appropriate market research techniques. The subjects covered include marketing strategy and campaign planning, public relations, event management and journalism, working across different media and technologies while skills such as analytical problem solving, teamwork, research and organising and communicating information receive great emphasis

 Job opportunities:

Graduates will be able to work for advertising firms, consumer product companies, retails chains, wholesalers, media outlets, auto dealerships, tourist resorts, government ministries, and non-profits.

 Awards: (students must register for a particular award in order to qualify for that award)

  • Diploma in Higher Education
  • BA (Honours)

 Mode of delivery: Full time and Part time

 Programme Structure

Students are required to pass 8 modules totalling 120 credits in each year (level). In total students must satisfactorily complete 480 credits (32 modules) with a combination of core and specialisation modules to be eligible for the award of the BA (Honours).

Please note that:

Programme structures may be subject to change and modules may be offered in any of the semesters in an academic year

Fee Structure

Click here to view the Fee Structure

Modules in First Year (Level 3)

# Module Name Credits
1 Arabic Language and Society (Arabic speakers) / Omani Culture and Civilization (Non-Arabic Speakers) 15
2 English Vocabulary in Use 15
3 Fundamentals of Business Management 15
4 Fundamentals of ICT 15
5 English for General Reading and Writing 15
6 Professional Communication Skills in English 15
7 Business and Entrepreneurship 15
8 Logical and Problem Solving Skills 15
  Total Credit 120

 

Modules in Second Year (Level 4)

#

Module name

Credits

1

Integrated Language Skills

15

2

Academic Reading and Writing

15

3

Introduction to Business Accounting

15

4

Principles of Management

15

5

Principles of Economics

15

6

Principles of Marketing

15

7

IT Applications for Business

15

8

Business Mathematics and Statistics

15

 

Total Credits

120

 

Modules in Third Year (Level 5)

#

Module name

Credits

1

English for Employability Skills

15

2

Organisational Behaviour

15

3

Brand Communications

15

4

Legal Aspects of Business

15

5

Customer Experience Management

15

6

Foundation to Business Strategy

15 

7

Research Methods

15

8

Consumer Behaviour 

15

 

Total Credits

120

 

Modules in Fourth Year (Level 6)

#

Module name

Credits

1

Project (Business Administration) (Dissertation)

30

2

Retail Management

 15

3

Management Information Systems

15

4

Strategic Marketing

 15

5

International Marketing

15

6

Entrepreneurship and Small Business

15

7

Project Management

15

 

Total Credits

120

Modules in First Year (Level 3)

Sr. No Module Name Credits
1 Omani Culture & Civilization (Non-Arabic Speakers) / Arabic Language and Society (Arabic Speakers) 15
2 Integrated Language Skills in English 15
3 Fundamentals of Business Management 15
4 Fundamentals of ICT 15
5 English for General Reading and Writing 15
6 Professional Communication Skills in English 15
7 Business and Entrepreneurship 15
8 Logical and Problem-Solving Skills 15
Total Credits 120

Modules in Second Year (Level 4)

Sr. No Module Name Credits
1 Marketing Communication and Media Management 15
2 Principles of Economics 15
3 Business Mathematics and Statistics 15
4 Principles of Marketing 15
5 Introduction to Accounting and Financial Control 15
6 Introduction to Human Resource Management 15
7 Academic Reading and Writing 15
8 IT Applications for Business 15
Total Credits 120

Modules in Third Year (Level 5)

Sr. No Module Name Credits
1 English for Employability Skills 15
2 Legal Aspects of Business / Marketing for Tourism Hospitality 15
3 Digital Marketing 15
4 Strategic Brand Management 15
5 Foundation to Business Strategy 15
6 Research Methods 15
7 Consumer Behaviour 15
8 Customer Experience Management 15
Total Credits 120

Modules in Fourth Year (Level 6)

Sr. No Module Name Credits
1 Project (Business Administration) (Dissertation) 30
2 Strategic Management 15
3 Retail Management 15
4 International Marketing 15
5 Technologies Shaping Global Markets 15
6 Strategic Marketing 15
7 Entrepreneurship and Small Business 15
Total Credits 120

Are you interested in this Programme?

Student Lead Source
First Name*
Last Name*
Mobile*
Email*
Call Status
Rating

OUR PARTNERS



Get in Touch

  • Tel: +968 2473 0400
  • WhatsApp : +968 7235 5500
  • Email: [email protected]
  • Mutrah | Way No. 2621 | Building No. 1986
  • P.O Box: 710, P.C: 112 | Ruwi | Sultanate of Oman
  • Hotline: +968 8007 1000
Top