Programme overview

This degree programme is designed for students who are interested in dealing with people because people are in a constant change of flux in their needs, wants and desires. This programme will develop an in-depth understanding of the theoretical base relevant to consumer behaviour, advertising and promotional activities, brand management, sales force management, retail marketing and related marketing decisions. It will enhance students' ability to apply the theoretical knowledge to analysis and evaluation of marketing problems using appropriate market research techniques. The subjects covered include marketing strategy and campaign planning, public relations, event management and journalism, working across different media and technologies while skills such as analytical problem solving, teamwork, research and organising and communicating information receive great emphasis

 Job opportunities:

Graduates will be able to work for advertising firms, consumer product companies, retails chains, wholesalers, media outlets, auto dealerships, tourist resorts, government ministries, and non-profits.

 Awards: (students must register for a particular award in order to qualify for that award)

• Diploma in Higher Education
• BA (Honours)

 Mode of delivery: Full time and Part time

 Programme Structure

Students are required to pass 8 modules totalling 120 credits in each year (level). In total students must satisfactorily complete 480 credits (32 modules) with a combination of core and specialisation modules to be eligible for the award of the BA (Honours).

Please note that:

Programme structures may be subject to change and modules may be offered in any of the semesters in an academic year

Fee Structure

Click here to view the Fee Structure

Modules in First Year (Level 3)

#	Module Name	Credits
1	Arabic Language and Society (Arabic speakers) / Omani Culture and Civilization (Non-Arabic Speakers)	15
2	English Vocabulary in Use	15
3	Fundamentals of Business Management	15
4	Fundamentals of ICT	15
5	English for General Reading and Writing	15
6	Professional Communication Skills in English	15
7	Business and Entrepreneurship	15
8	Logical and Problem Solving Skills	15
	Total Credit	120

 

Modules in Second Year (Level 4)

#	Module name	Credits
1	Integrated Language Skills	15
2	Academic Reading and Writing	15
3	Introduction to Business Accounting	15
4	Principles of Management	15
5	Principles of Economics	15
6	Principles of Marketing	15
7	IT Applications for Business	15
8	Business Mathematics and Statistics	15
	Total Credits	120

 

Modules in Third Year (Level 5)

#	Module name	Credits
1	English for Employability Skills	15
2	Organisational Behaviour	15
3	Brand Communications	15
4	Legal Aspects of Business	15
5	Customer Experience Management	15
6	Foundation to Business Strategy	15
7	Research Methods	15
8	Consumer Behaviour	15
	Total Credits	120

 

Modules in Fourth Year (Level 6)

#	Module name	Credits
1	Project (Business Administration) (Dissertation)	30
2	Retail Management	15
3	Management Information Systems	15
4	Strategic Marketing	15
5	International Marketing	15
6	Entrepreneurship and Small Business	15
7	Project Management	15
	Total Credits	120