Programme overview
The BA (Hons) Business Administration with Tourism include modules aimed at providing students with the fundamentals of business management including accountancy, computing and marketing and is augmented by specialist travel and tourism modules. Research methods and skills, market segmentation, strategic planning, advertising, sales, promotions, pricing, and distribution will be explored in depth. Graduates will be prepared for a career in business management with an emphasis on the relevant skills and knowledge pertaining to the tourism sector.
Awards: (students must register for a particular award in order to qualify for that award)
- Diploma in Higher Education
- BA (Honours)
Mode of delivery: Full time and Part time
Programme Structure
Please note that:
Programme structures may be subject to change and modules may be offered in any of the semesters in an academic year
Fee Structure
Click here to view the Fee Structure
Modules in First Year (Level 3)
| # | Module Name | Credits |
| 1 | Arabic Language and Society (Arabic speakers) / Omani Culture and Civilization (Non-Arabic Speakers) | 15 |
| 2 | English Vocabulary in Use | 15 |
| 3 | Fundamentals of Business Management | 15 |
| 4 | Fundamentals of ICT | 15 |
| 5 | English for General Reading and Writing | 15 |
| 6 | Professional Communication Skills in English | 15 |
| 7 | Business and Entrepreneurship | 15 |
| 8 | Logical and Problem Solving Skills | 15 |
| Total Credit | 120 |
Modules in Second Year (Level 4)
|
# |
Module name |
Credits |
|
1 |
Integrated Language Skills |
15 |
|
2 |
Academic Reading and Writing |
15 |
|
3 |
Introduction to Business Accounting |
15 |
|
4 |
Principles of Management |
15 |
|
5 |
Principles of Economics |
15 |
|
6 |
Principles of Marketing |
15 |
|
7 |
IT Applications for Business |
15 |
|
8 |
Business Mathematics and Statistics |
15 |
|
|
Total Credits |
120 |
Modules in Third Year (Level 5)
|
# |
Module name |
Credits |
|
1 |
English for Employability Skills |
15 |
|
2 |
Foundation to Business Strategy |
15 |
|
3 |
Organisational Behaviour |
15 |
|
4 |
Research Methods |
15 |
|
5 |
Marketing for Tourism and Hospitality / Travel, Tourism and Hospitality Industry |
15 |
|
6 |
Legal Aspects of Business |
15 |
|
7 |
Customer Experience Management |
15 |
|
8 |
Event Management |
15 |
|
|
Total Credits |
120 |
Modules in Fourth Year (Level 6)
|
# |
Module name |
Credits |
|
1 |
Project (Business Administration) (Dissertation) |
30 |
|
2 |
Strategic Management |
15 |
|
3 |
Management Information Systems |
15 |
|
4 |
Event Operations Management |
15 |
|
5 |
Sustainable Tourism Planning and Development |
15 |
|
6 |
Leisure and Visitor Attraction Management |
15 |
|
7 |
Entrepreneurship and Small Business |
15 |
|
|
Total Credits |
120 |
