Programme overview
Students of this programme learn about the role of markets and marketing in today's society. The programme has a strong emphasis on understanding consumers' wants and needs and also understanding their behaviour. This programme starts with providing the fundamental principles of marketing and progresses to the marketing applications in real life scenarios.It also develops a good understanding of the core concepts underlying the practice of finance and accounting, micro and macro economics, organisational structure, management principles and the development of successful business strategies.
Awards: (students must register for a particular award in order to qualify for that award)
- Diploma in Higher Education
- BA (Honours)
Mode of delivery: Full time and Part time
Programme Structure
Please note that:
Programme structures may be subject to change and modules may be offered in any of the semesters in an academic year
Fee Structure
Click here to view the Fee Structure
Modules in First Year (Level 3)
| # | Module Name | Credits |
| 1 | Arabic Language and Society (Arabic speakers) / Omani Culture and Civilization (Non-Arabic Speakers) | 15 |
| 2 | English Vocabulary in Use | 15 |
| 3 | Fundamentals of Business Management | 15 |
| 4 | Fundamentals of ICT | 15 |
| 5 | English for General Reading and Writing | 15 |
| 6 | Professional Communication Skills in English | 15 |
| 7 | Business and Entrepreneurship | 15 |
| 8 | Logical and Problem Solving Skills | 15 |
| Total Credit | 120 |
Modules in Second Year (Level 4)
|
# |
Module name |
Credits |
|
1 |
Integrated Language Skills |
15 |
|
2 |
Academic Reading and Writing |
15 |
|
3 |
Introduction to Business Accounting |
15 |
|
4 |
Principles of Management |
15 |
|
5 |
Principles of Economics |
15 |
|
6 |
Principles of Marketing |
15 |
|
7 |
IT Applications for Business |
15 |
|
8 |
Business Mathematics and Statistics |
15 |
|
|
Total Credits |
120 |
Modules in Third Year (Level 5)
|
# |
Module name |
Credits |
|
1 |
English for Employability Skills |
15 |
|
2 |
Organisational Behaviour |
15 |
|
3 |
Legal Aspects of Business |
15 |
|
4 |
Consumer Behaviour / Brand Communications |
15 |
|
5 |
Foundation to Business Strategy |
15 |
|
6 |
Research Methods |
15 |
|
7 |
Customer Experience Management / Event Management |
15 |
|
8 |
Marketing for Tourism and Hospitality / Travel, Tourism and Hospitality Industry / Digital Automation and Solutions |
15 |
|
|
Total Credits |
120 |
Modules in Fourth Year (Level 6)
|
# |
Module name |
Credits |
|
1 |
Project (Business Administration) (Dissertation) |
30 |
|
2 |
Strategic Management |
15 |
|
3 |
Strategic Marketing |
15 |
|
4 |
Management Information Systems |
15 |
|
5 |
Entrepreneurship and Small Business |
15 |
|
6 |
Retail Management / International Marketing |
15 |
|
7 |
Operations Management |
15 |
|
|
Total Credits |
120 |
