Programme overview
The BA (Hons) Business Administration with Tourism include modules aimed at providing students with the fundamentals of business management including accountancy, computing and marketing and is augmented by specialist travel and tourism modules. Research methods and skills, market segmentation, strategic planning, advertising, sales, promotions, pricing, and distribution will be explored in depth. Graduates will be prepared for a career in business management with an emphasis on the relevant skills and knowledge pertaining to the tourism sector.
Awards: (students must register for a particular award in order to qualify for that award)
- Diploma in Higher Education
- BA (Honours)
Mode of delivery: Full time and Part time
Programme Structure
Please note that:
Programme structures may be subject to change and modules may be offered in any of the semesters in an academic year
Modules in Level 1 (first year)
|
# |
Module name |
Credits |
|
1 |
Integrated Language Skills in Business |
15 |
|
2 |
Academic Reading & Writing in Business |
15 |
|
3 |
Introduction to Business Accounting |
15 |
|
4 |
Principles of Management |
15 |
|
5 |
Principles of Economics |
15 |
|
6 |
Principles of Marketing |
15 |
|
7 |
Computer Systems and Applications |
15 |
|
8 |
Business Mathematics and Statistics |
15 |
|
|
Total Credits |
120 |
Modules in Level 2 (second year)
|
# |
Module name |
Credits |
|
1 |
English for Professional Development and Communication in Business |
15 |
|
2 |
Foundation to Business Strategy |
15 |
|
3 |
Human Resource Management |
15 |
|
4 |
Research Methods |
15 |
|
5 |
Marketing for Tourism and Hospitality |
15 |
|
6 |
Legal Aspects in Tourism, Travel and Hospitality Industry |
15 |
|
7 |
Tourism, Travel and Hospitality Industry |
15 |
|
8 |
Marketing Communications/ Direct & Database marketing |
15 |
|
|
Total Credits |
120 |
Modules in Level 3 (third year)
|
# |
Module name |
Credits |
|
1 |
Project (Dissertation) |
30 |
|
2 |
Strategic Management |
15 |
|
3 |
Management Information Systems |
15 |
|
4 |
Services Marketing |
15 |
|
5 |
Sustainable Tourism planning and Development |
15 |
|
6 |
Leisure and Visitor Attraction Management |
15 |
|
7 |
Small Business Management/ Entrepreneurship/ Operations Management/ Any other module in HR or marketing offered at Level 3 |
15 |
|
|
Total Credits |
120 |
