Programme overview
This degree programme is designed for students who are interested in dealing with people because people are in a constant change of flux in their needs, wants and desires. This programme will develop an in-depth understanding of the theoretical base relevant to consumer behaviour, advertising and promotional activities, brand management, sales force management, retail marketing and related marketing decisions. It will enhance students' ability to apply the theoretical knowledge to analysis and evaluation of marketing problems using appropriate market research techniques. The subjects covered include marketing strategy and campaign planning, public relations, event management and journalism, working across different media and technologies while skills such as analytical problem solving, teamwork, research and organising and communicating information receive great emphasis
Job opportunities:
Graduates will be able to work for advertising firms, consumer product companies, retails chains, wholesalers, media outlets, auto dealerships, tourist resorts, government ministries, and non-profits.
Awards: (students must register for a particular award in order to qualify for that award)
- Diploma in Higher Education
- BA (Honours)
Mode of delivery: Full time and Part time
Programme Structure
Students are required to pass 8 modules totalling 120 credits in each year (level). In total students must satisfactorily complete 480 credits (32 modules) with a combination of core and specialisation modules to be eligible for the award of the BA (Honours).
Please note that:
Programme structures may be subject to change and modules may be offered in any of the semesters in an academic year
Fee Structure
Click here to view the Fee Structure
Modules in First Year (Level 3)
| # | Module Name | Credits |
| 1 | Arabic Language and Society (Arabic speakers) / Omani Culture and Civilization (Non-Arabic Speakers) | 15 |
| 2 | English Vocabulary in Use | 15 |
| 3 | Fundamentals of Business Management | 15 |
| 4 | Fundamentals of ICT | 15 |
| 5 | English for General Reading and Writing | 15 |
| 6 | Professional Communication Skills in English | 15 |
| 7 | Business and Entrepreneurship | 15 |
| 8 | Logical and Problem Solving Skills | 15 |
| Total Credit | 120 |
Modules in Second Year (Level 4)
|
# |
Module name |
Credits |
|
1 |
Integrated Language Skills |
15 |
|
2 |
Academic Reading and Writing |
15 |
|
3 |
Introduction to Business Accounting |
15 |
|
4 |
Principles of Management |
15 |
|
5 |
Principles of Economics |
15 |
|
6 |
Principles of Marketing |
15 |
|
7 |
IT Applications for Business |
15 |
|
8 |
Business Mathematics and Statistics |
15 |
|
|
Total Credits |
120 |
Modules in Third Year (Level 5)
|
# |
Module name |
Credits |
|
1 |
English for Employability Skills |
15 |
|
2 |
Organisational Behaviour |
15 |
|
3 |
Brand Communications |
15 |
|
4 |
Legal Aspects of Business |
15 |
|
5 |
Customer Experience Management |
15 |
|
6 |
Foundation to Business Strategy |
15 |
|
7 |
Research Methods |
15 |
|
8 |
Consumer Behaviour |
15 |
|
|
Total Credits |
120 |
Modules in Fourth Year (Level 6)
|
# |
Module name |
Credits |
|
1 |
Project (Business Administration) (Dissertation) |
30 |
|
2 |
Retail Management |
15 |
|
3 |
Management Information Systems |
15 |
|
4 |
Strategic Marketing |
15 |
|
5 |
International Marketing |
15 |
|
6 |
Entrepreneurship and Small Business |
15 |
|
7 |
Project Management |
15 |
|
|
Total Credits |
120 |
