BA (Hons) in Business Administration – Marketing Pathway
About the Programme
Students of this programme learn about the role of markets and marketing in today's society. The programme has a strong emphasis on understanding consumers' wants and needs and also understanding their behaviour. This programme starts with providing the fundamental principles of marketing and progresses to the marketing applications in real life scenarios.It also develops a good understanding of the core concepts underlying the practice of finance and accounting, micro and macro economics, organisational structure, management principles and the development of successful business strategies.
Job Opportunities
The graduates will be equipped with the knowledge and skills that can help them in getting career opportunities which include:
- Marketing Manager
- Brand Manager
- Markert Research Analyst
- Advertising Manager
Academic Information
Programme Name | BA (Hons) in Business Administration – Marketing Pathway |
Academic Awards |
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Place of Study | Majan University College, Muscat, Oman |
Mode of Delivery | Full time and Part time |
Registration Starts | Every September / February |
Admission Criteria
Undergraduate Programmes
A prospective student can enrol on an undergraduate programme through various entry modes such as:
- having qualified with the GFP from MUC or other universities or colleges in Oman.
- through exemption testing, where students coming to Majan University College take Undergraduate Entry Tests (UG Test).
- through a valid IELTS score of Band 5 or above; or
- through Recognition of Prior Learning (RPL) a process through which certificated learning at other HEIs is assessed through the College’s approved RPL procedures.
Direct Entry
Prospective students can register directly on the undergraduate programme if they have successfully completed the College’s General Foundation Programme (GFP) or passed the undergraduate entry tests (English, Maths, and IT). Those who have an IELTS (Academic) score of Band 5 are still required to take and pass the Entry Tests for Maths and IT.
Entry through Recognition of Prior Learning (RPL)
The College has well-developed procedures through which recognition of prior learning (RPL) is assessed. MUC accepts students who studied in other colleges/ universities, either in Oman or abroad, provided that these institutions are approved by the MoHERI. Modules studied at other institutions are assessed according to the level, content and credits acquired and then mapped against modules offered at MUC.
Programme Structure
Students are required to pass 8 modules totalling 120 credits in each year (level). In total students must satisfactorily complete 480 credits (32 modules) with a combination of core and specialisation modules to be eligible for the award of the BA (Honours).
Please note that: Programme structures may be subject to change and modules may be offered in any of the semesters in an academic year
# | Module Name | Credits |
---|---|---|
1 | Omani Culture & Civilization (Non-Arabic Speakers) / Arabic Language and Society (Arabic Speakers) | 15 |
2 | Integrated Language Skills in English | 15 |
3 | Fundamentals of Business Management | 15 |
4 | Fundamentals of ICT | 15 |
5 | English for General Reading and Writing | 15 |
6 | Professional Communication Skills in English | 15 |
7 | Business and Entrepreneurship | 15 |
8 | Logical and Problem-Solving Skills | 15 |
Total Credits | 120 |
# | Module Name | Credits |
---|---|---|
1 | Principles of Management | 15 |
2 | Academic Reading and Writing | 15 |
3 | Principles of Economics | 15 |
4 | Introduction to Accounting & Financial Control | 15 |
5 | Business Mathematics and Statistics | 15 |
6 | Principles of Marketing | 15 |
7 | Introduction to Human Resource Management | 15 |
8 | IT Applications for Business | 15 |
Total Credits | 120 |
# | Module Name | Credits |
---|---|---|
1 | English for Employability Skills | 15 |
2 | Legal Aspects of Business | 15 |
3 | Strategic Brand Management | 15 |
4 | Consumer Behaviour | 15 |
5 | Foundation to Business Strategy | 15 |
6 | Research Methods | 15 |
7 | Digital Marketing | 15 |
8 | Customer Experience Management | 15 |
Total Credits | 120 |
# | Module Name | Credits |
---|---|---|
1 | Project (Business Administration) (Dissertation) | 30 |
2 | Strategic Management | 15 |
3 | Technology shaping Global Markets | 15 |
4 | Retail Management | 15 |
5 | Strategic Marketing | 15 |
6 | International Marketing | 15 |
7 | Entrepreneurship and Small Business | 15 |
Total Credits | 120 |