Programme overview

Students of this programme learn about the role of markets and marketing in today's society. The programme has a strong emphasis on understanding consumers' wants and needs and also understanding their behaviour. This programme starts with providing the fundamental principles of marketing and progresses to the marketing applications in real life scenarios.It also develops a good understanding of the core concepts underlying the practice of finance and accounting, micro and macro economics, organisational structure, management principles and the development of successful business strategies.

 Awards: (students must register for a particular award in order to qualify for that award)

• Diploma in Higher Education
• BA (Honours)

 Mode of delivery: Full time and Part time

 Programme Structure

Please note that:

Programme structures may be subject to change and modules may be offered in any of the semesters in an academic year

Fee Structure

Click here to view the Fee Structure

Modules in First Year (Level 3)

#	Module Name	Credits
1	Arabic Language and Society (Arabic speakers) / Omani Culture and Civilization (Non-Arabic Speakers)	15
2	English Vocabulary in Use	15
3	Fundamentals of Business Management	15
4	Fundamentals of ICT	15
5	English for General Reading and Writing	15
6	Professional Communication Skills in English	15
7	Business and Entrepreneurship	15
8	Logical and Problem Solving Skills	15
	Total Credit	120

 

Modules in Second Year (Level 4)

#	Module name	Credits
1	Integrated Language Skills	15
2	Academic Reading and Writing	15
3	Introduction to Business Accounting	15
4	Principles of Management	15
5	Principles of Economics	15
6	Principles of Marketing	15
7	IT Applications for Business	15
8	Business Mathematics and Statistics	15
	Total Credits	120

 

Modules in Third Year (Level 5)

#	Module name	Credits
1	English for Employability Skills	15
2	Organisational Behaviour	15
3	Legal Aspects of Business	15
4	Consumer Behaviour / Brand Communications	15
5	Foundation to Business Strategy	15
6	Research Methods	15
7	Customer Experience Management / Event Management	15
8	Marketing for Tourism and Hospitality / Travel, Tourism and Hospitality Industry / Digital Automation and Solutions	15
	Total Credits	120

 

Modules in Fourth Year (Level 6)

#	Module name	Credits
1	Project (Business Administration) (Dissertation)	30
2	Strategic Management	15
3	Strategic Marketing	15
4	Management Information Systems	15
5	Entrepreneurship and Small Business	15
6	Retail Management / International Marketing	15
7	Operations Management	15
	Total Credits	120