Programme overview

The BA (Hons) Business Administration with Tourism include modules aimed at providing students with the fundamentals of business management including accountancy, computing and marketing and is augmented by specialist travel and tourism modules. Research methods and skills, market segmentation, strategic planning, advertising, sales, promotions, pricing, and distribution will be explored in depth.  Graduates will be prepared for a career in business management with an emphasis on the relevant skills and knowledge pertaining to the tourism sector.

 Awards: (students must register for a particular award in order to qualify for that award)

• Diploma in Higher Education
• BA (Honours)

 Mode of delivery: Full time and Part time

 Programme Structure

Please note that:

Programme structures may be subject to change and modules may be offered in any of the semesters in an academic year

Fee Structure

Click here to view the Fee Structure

Modules in First Year (Level 3)

#	Module Name	Credits
1	Arabic Language and Society (Arabic speakers) / Omani Culture and Civilization (Non-Arabic Speakers)	15
2	English Vocabulary in Use	15
3	Fundamentals of Business Management	15
4	Fundamentals of ICT	15
5	English for General Reading and Writing	15
6	Professional Communication Skills in English	15
7	Business and Entrepreneurship	15
8	Logical and Problem Solving Skills	15
	Total Credit	120

 

Modules in Second Year (Level 4)

#	Module name	Credits
1	Integrated Language Skills	15
2	Academic Reading and Writing	15
3	Introduction to Business Accounting	15
4	Principles of Management	15
5	Principles of Economics	15
6	Principles of Marketing	15
7	IT Applications for Business	15
8	Business Mathematics and Statistics	15
	Total Credits	120

 

Modules in Third Year (Level 5)

#	Module name	Credits
1	English for Employability Skills	15
2	Foundation to Business Strategy	15
3	Organisational Behaviour	15
4	Research Methods	15
5	Marketing for Tourism and Hospitality / Travel, Tourism and Hospitality Industry	15
6	Legal Aspects of Business	15
7	Customer Experience Management	15
8	Event Management	15
	Total Credits	120

 

Modules in Fourth Year (Level 6)

#	Module name	Credits
1	Project (Business Administration) (Dissertation)	30
2	Strategic Management	15
3	Management Information Systems	15
4	Event Operations Management	15
5	Sustainable Tourism Planning and Development	15
6	Leisure and Visitor Attraction Management	15
7	Entrepreneurship and Small Business	15
	Total Credits	120