BA (Hons) in Marketing

 Programme overview

This degree programme is designed for students who are interested in dealing with people because people are in a constant change of flux in their needs, wants and desires. This programme will develop an in-depth understanding of the theoretical base relevant to consumer behaviour, advertising and promotional activities, brand management, sales force management, retail marketing and related marketing decisions. It will enhance students' ability to apply the theoretical knowledge to analysis and evaluation of marketing problems using appropriate market research techniques. The subjects covered include marketing strategy and campaign planning, public relations, event management and journalism, working across different media and technologies while skills such as analytical problem solving, teamwork, research and organising and communicating information receive great emphasis

 Job opportunities:

Graduates will be able to work for advertising firms, consumer product companies, retails chains, wholesalers, media outlets, auto dealerships, tourist resorts, government ministries, and non-profits.

 Awards: (students must register for a particular award in order to qualify for that award)

  • Diploma in Higher Education
  • BA (Honours)

 Mode of delivery: Full time and Part time

 Programme Structure

Students are required to pass 8 modules totalling 120 credits in each year (level). In total students must satisfactorily complete 360 credits (24 modules) with a combination of core and specialisation modules to be eligible for the award of the BA (Honours).

Please note that:

Programme structures may be subject to change and modules may be offered in any of the semesters in an academic year

 Modules in Level 1 (first year)

#

Module name

Credits

1

Integrated Language Skills in Business

15

2

Academic Reading & Writing in Business

15

3

Introduction to Business Accounting

15

4

Principles of Management

15

5

Principles of Economics

15

6

Principles of Marketing

15

7

Computer Systems and Applications

15

8

Business Mathematics and Statistics

15

 

Total Credits

120

 

 Modules in Level 2 (second year)

#

Module name

Credits

1

English for Professional Development and Communication in Business

15

2

Organisational Behaviour

15

3

Brand Management and Innovation

15

4

Business Law

15

5

Marketing Communications

15

6

Foundation to Business Strategy

15 

7

Research Methods

15

8

Consumer Behaviour 

15

 

Total Credits

120

 

 Modules in Level 3 (third year)

#

Module name

Credits

1

Project (Dissertation)

30

2

Strategic Management

 15

3

Management Information Systems

15

4

Strategic Marketing

 15

5

Services marketing/ Retail Marketing Management/ International Marketing/ Sales and Relationship Management

15

6

Services marketing/ Retail Marketing Management/ International Marketing/ Sales and Relationship Management

15

7

Services marketing/ Retail Marketing Management/ International Marketing/ Sales and Relationship Management

15

 

Total Credits

120

CAMPUS NEWS

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30 April 2018
Congratulations to Majan's Football team who qualified for the semi finalin the Oman Football Competition between higher education institutions after
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24 April 2018
MARCOMM, an innovative assessment method used for the 'Marketing Communications'. Students created their own company to sell products in a market
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22 April 2018
The foundation students at Majan marked Earth Day 2018 by a beach clean up and planting new trees around the campus
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08 April 2018
Majan University College launched the Chromelab on March 2018 after a year's worth of research and planning. The Chromelab was designed from the
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21 March 2018
MIC 2018 took place at Majan this month under the banner of “Promoting Entrepreneurship and Technological Skills: National Needs, Global Trends”. The
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12 March 2018
Majan Fest was organised by the Student Advisory Council and the Student Services Centre as a joint venture. The all day celebration included food,
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24 February 2018
Injaz Oman led a successful and informative Innovation Camp at Majan.
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11 February 2018
Congratulations to the winners of 'Majan's Staff Futsal Dean's Cup 2018'! All the teams played hard to be crowned the winner. Lecturers and support
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05 February 2018
Breaking Open the Classroom Wed 7th March 2018, 4pm-8pm Event Details Potential students AND their parents are welcome to Majan to attend sample
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01 February 2018
Majan Training Unit conducted a short course on 'Preparing Financial Reports (IFRS)'. The course is highly useful for candidates working in the field
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31 January 2018
Majan held an Alumni Gathering at the Sherton Hotel on 31st Jan 2018. It was a well attended event from undergraduate and postgraduate Alumni of
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10 January 2018
Congratulations to the 'Learn & Engage' Winners of Sept 2017 - Jan 2018 Semester! We are proud to have Bushra Al Hasani (Faculty of Business
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25 December 2017
Majan University College is the first institution to receive full accreditation from the Oman Academic Accreditation Authority On the 21st December
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21 November 2017
Congratulations to our Director of eLearning, Roshan Kolar, for receiving an 'Honorable Mention' in Turnitin's 'Global Innovation Awards 2017'. As
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17 October 2017
Majan was pleased to host a 'Google for Education' workshop. Around 30 school leaders from the region attended to see how G-suite and Chromebooks
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  • Tel: +968 2473 0400
  • Email: info@majancollege.edu.om
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  • P.O Box: 710, P.C: 112 | Ruwi | Sultanate of Oman
  • Hotline: +968 8007 1000
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