BA (Hons) in Business Administration – Marketing Pathway

Programme overview

Students of this programme learn about the role of markets and marketing in today's society. The programme has a strong emphasis on understanding consumers' wants and needs and also understanding their behaviour. This programme starts with providing the fundamental principles of marketing and progresses to the marketing applications in real life scenarios.It also develops a good understanding of the core concepts underlying the practice of finance and accounting, micro and macro economics, organisational structure, management principles and the development of successful business strategies.

 Awards: (students must register for a particular award in order to qualify for that award)

  • Diploma in Higher Education
  • BA (Honours)

 Mode of delivery: Full time and Part time

 Programme Structure

Please note that:

Programme structures may be subject to change and modules may be offered in any of the semesters in an academic year

Fee Structure

Click here to view the Fee Structure

Modules in First Year (Level 3)

# Module Name Credits
1 Arabic Language and Society (Arabic speakers) / Omani Culture and Civilization (Non-Arabic Speakers) 15
2 English Vocabulary in Use 15
3 Fundamentals of Business Management 15
4 Fundamentals of ICT 15
5 English for General Reading and Writing 15
6 Professional Communication Skills in English 15
7 Business and Entrepreneurship 15
8 Logical and Problem Solving Skills 15
  Total Credit 120

 

Modules in Second Year (Level 4)

#

Module name

Credits

1

Integrated Language Skills

15

2

Academic Reading and Writing

15

3

Introduction to Business Accounting

15

4

Principles of Management

15

5

Principles of Economics

15

6

Principles of Marketing

15

7

IT Applications for Business

15

8

Business Mathematics and Statistics

15

 

Total Credits

120

 

Modules in Third Year (Level 5)

#

Module name

Credits

1

English for Employability Skills

15

2

Organisational Behaviour

15

3

Legal Aspects of Business

15

4

Consumer Behaviour / Brand Communications

15

5

Foundation to Business Strategy

15

6

Research Methods

 15

7

Customer Experience Management / Event Management

15

8

Marketing for Tourism and Hospitality / Travel, Tourism and Hospitality Industry / Digital Automation and Solutions 

15

 

Total Credits

120

 

Modules in Fourth Year (Level 6)

#

Module name

Credits

1

Project (Business Administration) (Dissertation)

30

2

Strategic Management

15

3

Strategic Marketing

15

4

Management Information Systems

15

5

Entrepreneurship and Small Business

15

6

Retail Management / International Marketing

15

7

Operations Management

15

 

Total Credits

120

Modules in First Year (Level 3)

Sr. No Module Name Credits
1 Omani Culture & Civilization (Non-Arabic Speakers) / Arabic Language and Society (Arabic Speakers) 15
2 Integrated Language Skills in English 15
3 Fundamentals of Business Management 15
4 Fundamentals of ICT 15
5 English for General Reading and Writing 15
6 Professional Communication Skills in English 15
7 Business and Entrepreneurship 15
8 Logical and Problem-Solving Skills 15
Total Credits 120

Modules in Second Year (Level 4)

Sr. No Module Name Credits
1 Principles of Management 15
2 Academic Reading and Writing 15
3 Principles of Economics 15
4 Introduction to Accounting & Financial Control 15
5 Business Mathematics and Statistics 15
6 Principles of Marketing 15
7 Introduction to Human Resource Management 15
8 IT Applications for Business 15
Total Credits 120

Modules in Third Year (Level 5)

Sr. No Module Name Credits
1 English for Employability Skills 15
2 Legal Aspects of Business 15
3 Strategic Brand Management 15
4 Consumer Behaviour 15
5 Foundation to Business Strategy 15
6 Research Methods 15
7 Digital Marketing 15
8 Customer Experience Management 15
Total Credits 120

Modules in Fourth Year (Level 6)

Sr. No Module Name Credits
1 Project (Business Administration) (Dissertation) 30
2 Strategic Management 15
3 Technology shaping Global Markets 15
4 Retail Management 15
5 Strategic Marketing 15
6 International Marketing 15
7 Entrepreneurship and Small Business 15
Total Credits 120

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  • Tel: +968 2473 0400
  • WhatsApp : +968 7235 5500
  • Email: [email protected]
  • Mutrah | Way No. 2621 | Building No. 1986
  • P.O Box: 710, P.C: 112 | Ruwi | Sultanate of Oman
  • Hotline: +968 8007 1000
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