BA (Hons) in Business Administration – Marketing pathway

 Programme overview

Students of this programme learn about the role of markets and marketing in today's society. The programme has a strong emphasis on understanding consumers' wants and needs and also understanding their behaviour. This programme starts with providing the fundamental principles of marketing and progresses to the marketing applications in real life scenarios.It also develops a good understanding of the core concepts underlying the practice of finance and accounting, micro and macro economics, organisational structure, management principles and the development of successful business strategies.

 Awards: (students must register for a particular award in order to qualify for that award)

  • Diploma in Higher Education
  • BA (Honours)

 Mode of delivery: Full time and Part time

 Programme Structure

Please note that:

Programme structures may be subject to change and modules may be offered in any of the semesters in an academic year

Modules in Level 1 (First Year)

# Module Name Credits
1 Arabic Language and Society (Arabic speakers) / Omani Culture and Civilization (Non-Arabic Speakers) 15
2 English Vocabulary in Use 15
3 Fundamentals of Business Management 15
4 Fundamentals of ICT 15
5 English for General Reading and Writing 15
6 Professional Communication Skills in English 15
7 Fundamentals of Personal Development 15
8 Logical and Problem Solving Skills 15
  Total Credit 120

 

 Modules in Level 2 (Second Year)

#

Module name

Credits

1

Integrated Language Skills for Business

15

2

Academic Reading and Writing for Business

15

3

Introduction to Business Accounting

15

4

Principles of Management

15

5

Principles of Economics

15

6

Principles of Marketing

15

7

IT Applications for Business

15

8

Business Mathematics and Statistics

15

 

Total Credits

120

 

 Modules in Level 3 (Third Year)

#

Module name

Credits

1

English for Professional Development and Communication

15

2

Organisational Behaviour

15

3

Legal Aspects of Business

15

4

Consumer Behaviour / Brand Communications

15

5

Foundation to Business Strategy

15

6

Research Methods

 15

7

Customer Experience Management / Event Management

15

8

Marketing for Tourism and Hospitality / Travel, Tourism and Hospitality Industry / Digital Automation and Solutions 

15

 

Total Credits

120

 

 Modules in Level 4 (Fourth Year)

#

Module name

Credits

1

Project (Business Administration) (Dissertation)

30

2

Strategic Management

15

3

Strategic Marketing

15

4

Management Information Systems

15

5

Entrepreneurship and Small Business

15

6

Retail Management / International Marketing

15

7

Operations Management

15

 

Total Credits

120

Get in Touch

  • Tel: +968 2473 0400
  • Email: info@majancollege.edu.om
  • Mutrah | Way No. 2621 | Building No. 1986
  • P.O Box: 710, P.C: 112 | Ruwi | Sultanate of Oman
  • Hotline: +968 8007 1000
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