Business Management : List of Programs

BA (Hons) in Business Administration

Dip HE/BA (Hons) in Business Administration with the following 8 pathways:

  • General Pathway

    This programme aims to develop a student's intellectual ability, executive personality and managerial skills through an appropriate blending of business and general education. The programme provides students with exposure to different areas and functions of business such as Accounting, Finance, Information technology, Marketing, Human resource and Strategy. It also enables students to take a broader perspective and ability to interlink different issues in the process of decision making. Students of this programme will also learn a broad range of managerial capabilities, problem solving and communication skills. Full Course Overview
  • Human Resource Management Pathway

    This programme develops a range of skills and knowledge essential to the effective management of HR functions such as staff planning, job analysis and design, recruitment and training, performance appraisal and assessment of training needs. Students of this programme will also be exposed to modules in accounting and finance, information systems, mathematics and statistics, management and marketing, in addition to English Language courses. Full Course Overview
  • Marketing Pathway

    Students of this programme learn about the role of markets and marketing in today's society. The programme has a strong emphasis on understanding consumers' wants and needs and also understanding their behaviour. This programme starts with providing the fundamental principles of marketing and progresses to the marketing applications in real life scenarios.It also develops a good understanding of the core concepts underlying the practice of finance and accounting, micro and macro economics, organisational structure, management principles and the development of successful business strategies. Full Course Overview
  • Accounting Pathway

    The programme provides a blend of a conceptual theoretical framework with practical applications and covers fundamental theoretical knowledge through to more specialised accounting requirements. This degree will develop a wide range of skills such as analytical problem solving, teamwork, research and organising and communicating information besides an understanding of the legal, economic, behavioural and human aspects of business organisations.The graduates of this programme will be capable of pursuing careers as finance managers, financial or management accountants, public accountants and managers. Full Course Overview
  • Information Systems Pathway

    The BA (Hons) in Business Administration with Information Systems pathway is designed to meet the growing needs of today's business world by merging IT skills with business knowledge.This programme will enable students to apply information technology solutions to business situations, evaluate technical knowledge and confidently take on project – and team – management in IT-related business scenarios. It also develops a good understanding of the business environment including the legal, economic, behavioural and human aspects and the core concepts underlying the practice of finance and accounting, management principles and the development of successful business strategies. It is aimed at developing students' skills of interpreting and communicating complicated technical ideas to those with less technical knowledge and prepares them for leadership roles in Business and IT management such as IT consultant, management consultant, business analyst, project manager, systems analyst, business systems and integration consultant and security and privacy consultant. Full Course Overview
  • Entrepreneurship Pathway

    The importance of entrepreneurship and Small and Medium Enterprises have been widely accepted as vital for economic growth and employment generation. The role of higher education in the creation of graduate entrepreneurs is significant. Hence there is need for designing deliberate educational strategy to encourage entrepreneurship among students in particular and society in general. Entrepreneurs have a set of personal skills, attributes and behaviour that go beyond the purely commercial. The BA (Hons) in Business Administration with Entrepreneurship pathway develops the skills that are necessary to meet the demands for setting up and managing own businesses. The programme provides the business management core that includes an extensive background in the functional areas of marketing, accounting, and management; an understanding of the business environment to include the legal, economic, behavioural and human aspects; technical skills in information systems, mathematics and quantitative analysis; and the ability to communicate, integrate and synthesise. As a graduate you will be able to integrate the theory and practice which will enable you to communicate effectively, understand the internal and external environments of business, appreciate the legal, ethical, strategic and behavioural contexts of business decisions, and understand the financial and economic dynamics which constitute the context for business activity. You will be also equipped with the skills, knowledge and methods that are needed to launch a new enterprise, take over an existing business, or be a dynamic manager who can make a dramatic difference in the future of a small business.Full Course Overview
  • Tourism and Event Management Pathway

    The BA (Hons) Business Administration with Tourism include modules aimed at providing students with the fundamentals of business management including accountancy, computing and marketing and is augmented by specialist travel and tourism modules. Research methods and skills, market segmentation, strategic planning, advertising, sales, promotions, pricing, and distribution will be explored in depth. Graduates will be prepared for a career in business management with an emphasis on the relevant skills and knowledge pertaining to the tourism sector.Full Course Overview
  • Transport Operations Management Pathway

    Transport Operations Management is a new BA Business Administration pathway designed to equip students with knowledge and skills relevant to the operation of shipping and road transport systems and associated supply chains. Students who follow this pathway will gain a good grounding in logistics and inventory management tasks, preparing them for careers in ports, logistics and land transport management. Diploma and degree programmes covering these areas are unusual in Oman, so students choosing this pathway may well find employment successfully after graduation. Full Course Overview
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BA (Hons) in Business Administration – Marketing Pathway

Programme overview

Students of this programme learn about the role of markets and marketing in today's society. The programme has a strong emphasis on understanding consumers' wants and needs and also understanding their behaviour. This programme starts with providing the fundamental principles of marketing and progresses to the marketing applications in real life scenarios.It also develops a good understanding of the core concepts underlying the practice of finance and accounting, micro and macro economics, organisational structure, management principles and the development of successful business strategies.

 Awards: (students must register for a particular award in order to qualify for that award)

  • Diploma in Higher Education
  • BA (Honours)

 Mode of delivery: Full time and Part time

 Programme Structure

Please note that:

Programme structures may be subject to change and modules may be offered in any of the semesters in an academic year

Fee Structure

Click here to view the Fee Structure

Modules in First Year (Level 3)

# Module Name Credits
1 Arabic Language and Society (Arabic speakers) / Omani Culture and Civilization (Non-Arabic Speakers) 15
2 English Vocabulary in Use 15
3 Fundamentals of Business Management 15
4 Fundamentals of ICT 15
5 English for General Reading and Writing 15
6 Professional Communication Skills in English 15
7 Business and Entrepreneurship 15
8 Logical and Problem Solving Skills 15
  Total Credit 120

 

Modules in Second Year (Level 4)

#

Module name

Credits

1

Integrated Language Skills

15

2

Academic Reading and Writing

15

3

Introduction to Business Accounting

15

4

Principles of Management

15

5

Principles of Economics

15

6

Principles of Marketing

15

7

IT Applications for Business

15

8

Business Mathematics and Statistics

15

 

Total Credits

120

 

Modules in Third Year (Level 5)

#

Module name

Credits

1

English for Employability Skills

15

2

Organisational Behaviour

15

3

Legal Aspects of Business

15

4

Consumer Behaviour / Brand Communications

15

5

Foundation to Business Strategy

15

6

Research Methods

 15

7

Customer Experience Management / Event Management

15

8

Marketing for Tourism and Hospitality / Travel, Tourism and Hospitality Industry / Digital Automation and Solutions 

15

 

Total Credits

120

 

Modules in Fourth Year (Level 6)

#

Module name

Credits

1

Project (Business Administration) (Dissertation)

30

2

Strategic Management

15

3

Strategic Marketing

15

4

Management Information Systems

15

5

Entrepreneurship and Small Business

15

6

Retail Management / International Marketing

15

7

Operations Management

15

 

Total Credits

120

Modules in First Year (Level 3)

Sr. No Module Name Credits
1 Omani Culture & Civilization (Non-Arabic Speakers) / Arabic Language and Society (Arabic Speakers) 15
2 Integrated Language Skills in English 15
3 Fundamentals of Business Management 15
4 Fundamentals of ICT 15
5 English for General Reading and Writing 15
6 Professional Communication Skills in English 15
7 Business and Entrepreneurship 15
8 Logical and Problem-Solving Skills 15
Total Credits 120

Modules in Second Year (Level 4)

Sr. No Module Name Credits
1 Principles of Management 15
2 Academic Reading and Writing 15
3 Principles of Economics 15
4 Introduction to Accounting & Financial Control 15
5 Business Mathematics and Statistics 15
6 Principles of Marketing 15
7 Introduction to Human Resource Management 15
8 IT Applications for Business 15
Total Credits 120

Modules in Third Year (Level 5)

Sr. No Module Name Credits
1 English for Employability Skills 15
2 Legal Aspects of Business 15
3 Strategic Brand Management 15
4 Consumer Behaviour 15
5 Foundation to Business Strategy 15
6 Research Methods 15
7 Digital Marketing 15
8 Customer Experience Management 15
Total Credits 120

Modules in Fourth Year (Level 6)

Sr. No Module Name Credits
1 Project (Business Administration) (Dissertation) 30
2 Strategic Management 15
3 Technology shaping Global Markets 15
4 Retail Management 15
5 Strategic Marketing 15
6 International Marketing 15
7 Entrepreneurship and Small Business 15
Total Credits 120

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BA (Hons) Business Administration – Human Resource Management Pathway

Programme overview

This programme develops a range of skills and knowledge essential to the effective management of HR functions such as staff planning, job analysis and design, recruitment and training, performance appraisal and assessment of training needs. Students of this programme will also be exposed to modules in accounting and finance, information systems, mathematics and statistics, management and marketing, in addition to English Language courses.

Job opportunities

As a graduate of this programme, students will be able to analyse personnel requirements in the context of external environmental conditions and internal needs and design appropriate recruitment and selection procedures. In addition this programme will provide the skills and understanding required to develop and apply suitable systems for training and development, performance appraisal and employee compensation under different organizational and job settings.

 Awards: (students must register for a particular award in order to qualify for that award)

  • Diploma in Higher Education
  • BA (Honours)

 Mode of delivery: Full time and Part time

 Programme Structure

Please note that:

Programme structures may be subject to change and modules may be offered in any of the semesters in an academic year

Fee Structure

Click here to view the Fee Structure

Modules in First Year (Level 3)

# Module Name Credits
1 Arabic Language and Society (Arabic speakers) / Omani Culture and Civilization (Non-Arabic Speakers) 15
2 English Vocabulary in Use 15
3 Fundamentals of Business Management 15
4 Fundamentals of ICT 15
5 English for General Reading and Writing 15
6 Professional Communication Skills in English 15
7 Fundamentals of Personal Development 15
8 Logical and Problem Solving Skills 15
  Total Credit 120

Modules in Second Year (Level 4)

#

Module name

Credits

1

Integrated Language Skills for Business

15

2

Academic Reading and Writing for Business

15

3

Introduction to Business Accounting

15

4

Principles of Management

15

5

Principles of Economics

15

6

Principles of Marketing

15

7

IT Applications for Business

15

8

Business Mathematics and Statistics

15

 

Total Credits

120

 

Modules in Third Year (Level 5)

#

Module name

Credits

1

English for Professional Development and Communication

15

2

Performance Management 

15

3

Human Resource Management

15

4

Legal Aspects of Business

15

5

Organisational Behaviour

15

6

Foundation to Business Strategy

15 

7

Research Methods

15

8

Work Psychology  

15

 

Total Credits

120

 

Modules in Fourth Year (Level 6)

#

Module name

Credits

1

Project (Business Administration) (Dissertation)

30

2

Management Information Systems

15

3

Human Capital Management

15

4

Strategic Human Resource Management

15

5

Strategic Management

15

6

Employee Relations  

15

7

Entrepreneurship and Small Business

15

 

Total Credits

120

Modules in First Year (Level 3)

Sr. No Module Name Credits
1 Omani Culture & Civilization (Non-Arabic Speakers) / Arabic Language and Society (Arabic Speakers) 15
2 Integrated Language Skills in English 15
3 Fundamentals of Business Management 15
4 Fundamentals of ICT 15
5 English for General Reading and Writing 15
6 Professional Communication Skills in English 15
7 Business and Entrepreneurship 15
8 Logical and Problem-Solving Skills 15
Total Credits 120

Modules in Second Year (Level 4)

Sr. No Module Name Credits
1 Principles of Management 15
2 Academic Reading and Writing 15
3 Principles of Economics 15
4 Introduction to Accounting & Financial Control 15
5 Business Mathematics and Statistics 15
6 Principles of Marketing 15
7 Introduction to Human Resource Management 15
8 IT Applications for Business 15
Total Credits 120

Modules in Third Year (Level 5)

Sr. No Module Name Credits
1 English for Employability Skills 15
2 Legal Aspects of Business 15
3 Organisational Psychology and Behaviour 15
4 Compensation and Rewards Management 15
5 Foundation to Business Strategy 15
6 Research Methods 15
7 Organisational Change and Development 15
8 Performance Management 15
Total Credits 120

Modules in Fourth Year (Level 6)

Sr. No Module Name Credits
1 Project (Business Administration) (Dissertation) 30
2 Strategic Management 15
3 Technology shaping Global Markets 15
4 Employee Engagement 15
5 Strategic Human Resource Management 15
6 Human Capital Management 15
7 Entrepreneurship and Small Business 15
Total Credits 120

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Student Lead Source
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BA (Hons) in Business Administration - General Pathway

 Programme overview

This programme aims to develop a student's intellectual ability, executive personality and managerial skills through an appropriate blending of business and general education. The programme provides students with exposure to different areas and functions of business such as Accounting, Finance, Information technology, Marketing, Human resource and Strategy. It also enables students to take a broader perspective and ability to interlink different issues in the process of decision making. Students of this programme will also learn a broad range of managerial capabilities, problem solving and communication skills.

Job opportunities

The graduates of this programme will be equipped with knowledge and skills that can help them in getting career in service as well as manufacturing sector and in different kinds of business organization and offers scope for career enhancement.

 Awards: (students must register for a particular award in order to qualify for that award)

  • Diploma in Higher Education
  • BA (Honours)

 Mode of delivery: Full time and Part time

 Programme Structure

 Please note that:

  • Programme structures may be subject to change and
  • Modules may be offered in any of the semesters in an academic year

Fee Structure

Click here to view the Fee Structure

Modules in First Year (Level 3)

# Module Name Credits
1 Arabic Language and Society (Arabic speakers) / Omani Culture and Civilization (Non-Arabic Speakers) 15
2 English Vocabulary in Use 15
3 Fundamentals of Business Management 15
4 Fundamentals of ICT 15
5 English for General Reading and Writing 15
6 Professional Communication Skills in English 15
7 Business and Entrepreneurship 15
8 Logical and Problem Solving Skills 15
  Total Credit 120

 

Modules in Second Year (Level 4)

#

Module name

Credits

1

Integrated Language Skills

15

2

Academic Reading and Writing

15

3

Introduction to Business Accounting

15

4

Principles of Management

15

5

Principles of Economics

15

6

Principles of Marketing

15

7

IT Applications for Business

15

8

Business Mathematics and Statistics

15

 

Total Credits

120

 

Modules in Third Year (Level 5)

#

Module name

Credits

1

English for Employability Skills

15

2

Human Resources Management

15

3

Legal Aspects of Business

15

4

Foundation to Business Strategy

15

5

Research Methods

15

6

Financial Systems and Services

 15

7

Organisational Behaviour

15

8

Brand Communications / Ports Management and Marketing / Customer Experience Management / Event Management

15

 

Total Credits

120

Modules in Fourth Year (Level 6)

#

Module name

Credits

1

Project (Business Administration) (Dissertation)

30

2

Strategic Management

15

3

Operations Management

15

4

Management Information Systems

15

5

Retail Management / International Marketing / Strategic Marketing / Leisure and Visitor Attraction Management

15

6

Entrepreneurship and Small Business

15

7

Strategic Human Resource Management / Employee Relations / Human Capital Management

15

 

Total Credits

120

Modules in First Year (Level 3)

Sr. No

Module Name

Credits

1

Omani Culture & Civilization (Non-Arabic Speakers) / Arabic Language and Society (Arabic Speakers)

15

2

Integrated Language Skills in English

15

3

Fundamentals of Business Management

15

4

Fundamentals of ICT

15

5

English for General Reading and Writing

15

6

Professional Communication Skills in English

15

7

Business and Entrepreneurship

15

8

Logical and Problem-Solving Skills

15

Total Credits

120

Modules in Second Year (Level 4)

Sr. No

Module Name

Credits

1

Principles of Management

15

2

Academic Reading and Writing

15

3

Principles of Economics

15

4

Introduction to Accounting & Financial Control

15

5

Business Mathematics and Statistics

15

6

Principles of Marketing

15

7

Introduction to Human Resource Management

15

8

IT Applications for Business

15

Total

120

Modules in Third Year (Level 5)

Sr. No

Module Name

Credits

1

English for Employability Skills

15

2

Legal Aspects of Business

15

3

Organisational Psychology and Behaviour

15

4

Organisational Change and Development / Compensation and Rewards Management

15

5

Financial System Services

15

6

Foundation to Business Strategy

15

7

Research Methods

15

8

Strategic Brand Management / Customer Experience Management / Event Management / Digital Marketing

15

Total

120

Modules in Fourth Year (Level 6)

Sr. No

Module Name

Credits

1

Project (Business Administration) (Dissertation)

30

2

Strategic Management

15

3

Technology shaping Global Markets

15

4

Strategic Human Resource Management / Human Capital Management / Employee Engagement

15

5

Operations Management

15

6

Entrepreneurship and Small Business

15

7

Strategic Marketing / Leisure and Visitor Attraction Management / Retail Management / International Marketing

15

Total

120

Students are required to pass 8 modules, totalling to 120 credits in each year (each level). Students must complete 360 credits (24 modules) for a Diploma in Higher Education and 480 credits (32 modules) for a BA (Honours) degree.

 


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BA (Hons) in Business Administration

Programme overview

The BA (Hons) in Business Administration is a comprehensive programme of study which develops business knowledge, skills and competence essential for effective decision making in business. This programme would facilitate an easy entry and acclimatisation in any organisation, both locally and internationally.

Awards: (students must register for a particular award in order to qualify for that award)
The programme offers the following awards (pathways), to provide students with an opportunity to gain in-depth knowledge in their chosen area of specialization.

  1. Dip HE/BA (Hons) in Business Administration – General pathway
  2. Dip HE/BA (Hons) in Business Administration – Marketing pathway
  3. Dip HE/BA (Hons) in Business Administration – Human Resources Management pathway
  4. Dip HE/BA (Hons) in Business Administration – Accounting pathway
  5. Dip HE/BA (Hons) in Business Administration – Information Systems pathway
  6. Dip HE/BA (Hons) in Business Administration – Small Business pathway
  7. Dip HE/BA (Hons) in Business Administration – Tourism and Event Management

Students are required to pass 8 modules totalling 120 credits in each year (level). In the final year students must also register for the project (dissertation) accounts for 30 credits (equivalent to a double module). In total students must satisfactorily complete 360 credits (24 modules) with a combination of core and specialisation modules to be eligible for the award of the BA (Hons).

Mode of Delivery: Full time and Part time

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